From Insight to Results: How Our Work Delivers
Each case study shows how shopper insight is applied in practice — guiding strategies, sharpening execution, and strengthening brand-shopper connections.
Strengthen Brand & Shopper Connection
Clarity on Category Dynamics and Shopper Motivations
Global Soft Drinks Brand
Uncovered the need states and barriers shaping shopper decisions, giving the brand a clear foundation for category strategy and messaging
What We Did: In-store shopper interviews to uncover need states, drivers, and competitor learnings.
Impact: Provided a clear foundation for category strategy, identifying packaging barriers, value perceptions, and message hierarchy.
Case study 2: Six Shopper Typologies to Guide Market Strategy.
Global Hot Drinks Brand
Challenge: Needed deep shopper understanding across sub-categories and channels.
What We Did: Mixed methods — interviews, intercepts, diaries, surveys, exit interviews.
Impact: Six shopper typologies across categories and retailers, giving the brand sharper targeting across the full journey to purchase. Now i will send the 2 case studies for pillar 2
Optimise Points of Sale
Case study 1: Pinpointing the Most Effective Display Elements.
Global Household Cleaning Brand
Challenge: The brand needed to measure the effectiveness of new modular POS displays across Wickes and Halfords stores. They wanted to know which elements captured attention — including a costly digital screen — and which parts shoppers ignored.
What We Did: We carried out in-store interviews and structured observations across two retailers, assessing creative design, copy, digital engagement, and product presentation. By comparing stores of different sizes, regional locations, and shopper demographics, we built a clear picture of how shoppers interacted with the display at every stage.
Impact: We pinpointed where shoppers engaged and where they dropped out along the path to purchase. The findings gave clear recommendations on which fixture elements to retain, modify, or remove — helping the client refine displays for maximum shopper impact while avoiding wasted spend.
Case Study 2: Streamlining POS Kits for Maximum Cut-Through
Multiple wholesaler
Challenge
A UK wholesaler wanted to improve ROI on POS kits by understanding whether materials were necessary, effective, and how they contributed to the shopper journey.
What We Did
We combined structured quantitative observations with intercept interviews and accompanied shops across geographically representative depots. This approach allowed us to capture the effectiveness of ten different types of POS while also accounting for differences in shopper demographics and behaviours.
Impact
The research revealed three distinct tiers of POS based on their contribution to shopper behaviour, highlighting which elements were essential, which had situational value, and which could be removed entirely. These insights allowed the client to streamline their kits, cut wasted spend, and focus investment on the materials that truly delivered impact.
Drive Innovation & Category Growth
Case Study 1: Unlocking the Potential of an Emerging Shopper Segment.
Global Creative Communications Agency
Challenge: A global creative agency wanted to explore an emerging shopper segment linked to changing family dynamics. They needed to understand how this group behaved in-store and online, and whether they could be reached through existing campaigns or required new approaches. What We Did: We ran focus groups to build a profile of this new audience — who they are, their mindset, need states, and how these translated into shopping habits across both traditional and male-focused categories.
Impact: The research revealed that this audience had fundamentally different traits and behaviours compared with existing shopper groups. They required fresh, tailored strategies rather than reworked campaigns. The findings gave the agency a clear blueprint for how brands could build stronger connections with an entirely new customer base.
Case Study 2: Shopper-Led Category Planning. content: UK Supermarket Chain
Challenge A leading supermarket wanted to understand how shoppers engaged with three categories — home entertainment, mobile phones, and baby — to inform future range reviews. They needed insight into shopper motivations, decision-making hierarchies, and what competitors were doing differently. What We Did We conducted 24 intercept interviews to capture real-time shopper reactions and ran in-store focus groups to dig deeper into need states and category experiences. This gave us a rounded view of how shoppers navigated each category and what influenced their decisions. Impact The insights provided a clear framework for category planning, highlighting who the shopper was, what drove their choices, and how POS should support their journey. The supermarket gained an evidence-based approach that reduced wasted trial and error and allowed them to act with greater confidence.