Our top 10 POS

August 7, 2015 3:40 pm Published by

Over the last couple of years we have been collecting seasonal snaps of POS. We thought now was the perfect time to sit back and pull out our personal favourites.

In no particular order we are sharing our five favourite brands and five favourite retailer POS activations. Why not have a look at our Top 10 to see if you agree.

1. Weetabix in Tesco.  Autumn 2013

weetabixDoesn’t this say what we all want to say but rarely do?  Great cut through, cost effective and to the point.

 

 

 

 

2. Gillette in Superdrug.  Autumn 2013

gillette-superdrugGillette are masters at creating unique pieces of POS across varying retailers for their in-store campaigns.  We noted the Superdrug version of this campaign had a hairy moustache on the tray front.  It was fun and it grabbed our attention straight away.  Coupled with tray shaping it is clear what this promotion is about.

 

 

3. Lindt in Tesco.  Easter 2014

lindtThis display gets around the blandness of retailer templates. They used the challenging product shape to create fantastic standout.

 

 

 

 

 

 

 

4. Apple iPad Air 2 Currys PCW.  Autumn 2014

ipad2Simply clever.  Striking visual representation of the product’s USP. An example of how cost effective POS is exemplified through fabulous creative design.  And we can’t have a top 10 without Apple.

 

 

 

 

 

 

5. Mario in HMV.  Christmas 2013

marioWe LOVE this Mario cell unit.  It was tiny, and yet through strong character visualisation it punched well above its height and was not going to be overlooked.

 

 

 

 

 

 

 

6. Lidl.  Autumn 2014

lidlThis was an exquisite execution, thought has gone into the effective delivery of this bunting.  The almost invisible binding means these pieces are floating in the air.  The reduced number of colours helps of course to keep print costs down.

 

 

7. Waitrose. Christmas 2014

waitroseThis was an exquisite execution, thought has gone into the effective delivery of this bunting.  The almost invisible binding means these pieces are floating in the air.  The reduced number of colours helps of course to keep print costs down.

 

 

 

 

 

 

8. John Lewis Christmas 2013

jlpThe John Lewis windows in Oxford St featured over 180 animals made from over 7,000 products stocked in store.  A captivating and ingenious display and Oxford Street shoppers were busy with their cameras.

 

 

 

 

9. Garden & Leisure.  Easter 2014

gardenThis large footprint durable cardboard display, was a fantastic scene setter to be walked all over.

 

 

 

 

 

10. Ted Baker.  Christmas 2014

tedbakerTed Baker’s eclectic, multi modal windows always raise a smile.  Incorporating movement is eye-catching and so many layers of interest through materials used and the story being told.  We loved the use of # for snowflakes, and we applaud the fact that their innovative design is shared throughout their estate, so not only Londoners get all the fun.

 

 

 

This is only a tiny sample of what we consider standout POS in recent years and as we can see it doesn’t necessarily involve huge budgets to achieve this. We hope you like our selection. 

 

 

 

 

 

 

 

 

 

Categorised in:

This post was written by Dawn Odoi

Comments are closed here.