drill-copywrittenWe make Insights work harder

Our Insights maximise POS success by yielding a higher rate of sale and reducing waste. We deploy a wide range of tried and tested quantitative and qualitative market research techniques to make your POS campaign a success by:

  • Guiding you through POS choices to identify what works best for you, your product and your promotion across creative, structural, and digital design
  • Ensuring each decision made, is informed and based on sound rationale providing a platform of learning for the future
  • Seeing POS from a shopper and retailer perspective, really understanding cut-through
  • Reducing waste and demonstrate a profitable return, equipping you to showcase true success

From initiation through to delivery,  we’ll support you every step of the way to your eventual POS success.

We are 100% driven to making your POS work harder and maximising your ROI. 

Using Insights to inform:


  • Shopper
  • Experience
  • Behaviour
  • Need states
  • Triggers to purchase


  • POS
  • Penetration
  • Conversion
  • Guidelines
  • Trials
  • Segmentation
  • Benchmark


  • Design
  • Content
  • Content Management
  • Structural specifications


  • Navigation
  • Online v brick & mortar
  • Store
  • Category
  • Bay


  • Category
  • Decision making hierarchy
  • Planogram
  • Hotspot


  • New product launch
  • Product trials
  • Brand evaluation
  • Promotional support


  • Packaging
  • Message hierarchy
  • Shelf standout
  • Format


  • Evaluation
  • ROI
  • Market
  • Snapshot reviews

50% sales uplift for non-promo beer brand in top 4 grocer

1 piece of POS sparked 136,575 shoppers’ interest in a retailer

Identified combination of POS tools that generated five-fold sales increase for one health & beauty brand