lightsl-copywrittenWe help you stay smart

Are you planning your next seasonal retail campaign? Would it help you to see what brands and retailers did last time round? These low cost, highly valuable reports contain hundreds of photographs showing what brands and retailers were doing during the key retail seasons. Some of the many benefits of these documents include:

  • Planning for future campaigns
  • Keeping up to date with competitor activity
  • Learning and best practices from other channels and brands
  • Identifying how non-traditional categories are capitalising on seasonal events


1. Christmas 2019

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2. Halloween 2019

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3. Easter 2019

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4. Christmas 2018

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5. Christmas 2016

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6. Easter 2016

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Next Edition Easter 2019. Due May 2019.Click here to pre-order your copy.

Our thoughts on:

Feb 26 2019
Christmas POS 2018: Emerging trends

Having reviewed how Christmas POS is being used in almost 60 stores leading up to Christmas 2018, it was an opportunity to evaluate how consumer trends are shaping the wider… View Article

Mar 23 2017
Planning for success with POS parasite units

We love POS. Better still, we love good, well planned and well informed POS. Parasite units bring fantastic opportunities, and the size and weight of products taking advantage of this… View Article

Nov 29 2016
A review of the POS used to deliver Black Friday 2016

Black Friday is no longer a day-long campaign, which makes use of the term “Black Friday” a dichotomy to work with in POS messaging terms at least.  In 2015 we… View Article