Don’t you think the latest POS campaign in Lidl is worth talking about?

Here we have a retailer who is using social media in a way that we have never seen before in-store. With an engaging tone of voice and more than anything else encouraging positive shopper participation, no WIN’s, no FREE’s in sight. From a POS perspective it didn’t cost an arm and a leg to execute either. We love it, and how could you not agree?

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This post was written by Dawn Odoi